Purple brand colors

Automotive

• #5B2E91—Aurora Purple
• #FF6F3C—Aurora Orange
• #FFFFFF—White

Telecom

• #5514B42597 CBT Purple
• #FFFFFF—White

Food

• #3D1F772685 CCadbury Purple
• #C99700871 CGold
• #FFFFFF—White

Software

• #632CA6—Datadog Purple
• #FFFFFF—White

Software

• #7B3FE4—Lambda Purple
• #000000—Black
• #FFFFFF—White

Finance

• #820AD1—Nu Purple
• #FFFFFF—White

Software

• #7C3AED—Obsidian Purple
• #1E1E1E—Obsidian Black

Consumer electronics

• #662D912607 CRoku Purple
• #FFFFFF—White

Semiconductors

• #7A2CF2—SambaNova Purple
• #000000—Black
• #FFFFFF—White

Software

• #4A154B2627 CAubergine
• #36C5F02995 CSlack Blue
• #2EB67D7480 CSlack Green
• #E01E5A1925 CSlack Red
• #ECB22E7409 CSlack Yellow

Food

• #7020822603 CTaco Bell Purple
• #FF4DA0812 CHot Pink

Media

• #9146FF2665 CTwitch Purple
• #000000Black 6 CBlack

Retail

• #7B189F2597 CWayfair Purple
• #FFFFFF—White